Building a Multi-Market Pipeline for a Cybersecurity Company
SELLAEROS provided dedicated business-development support across the Middle East, Europe and the United States, helping Celtic Secure build a more consistent outbound sales process.
Celtic Secure is a cybersecurity and technology-services company that wins new business through specialized B2B projects. Generating that business requires reaching the right companies, identifying decision-makers, and clearly communicating the value of cybersecurity services across very different international markets.
SELLAEROS began working with Celtic Secure around the beginning of 2025 to add dedicated business-development capacity. Our team supported prospect research, lead generation, cold calling, email outreach and follow-up across the Middle East, Europe and the United States — helping establish a more structured, repeatable outbound process. The partnership remains ongoing.
Selling Specialized Cybersecurity Across Different Markets.
Cybersecurity is a specialized, high-trust B2B service. Winning new business means finding relevant companies, reaching the right decision-makers, explaining technical value clearly, and nurturing conversations over time — all while adapting to the norms of very different international markets.
The Starting Point
- Specialized service that requires trust to sell
- Decision-makers who are hard to reach directly
- Need for additional dedicated outbound capacity
- Multiple international markets with different dynamics
- No consistently structured outbound process at scale
The Objectives
- Identify relevant companies and decision-makers
- Open conversations through calls and email outreach
- Follow up consistently to develop opportunities
- Support prospecting across the Middle East, Europe & the U.S.
- Build a repeatable international business-development process
Dedicated Outbound Execution, Built for Cybersecurity.
SELLAEROS supported Celtic Secure with a full outbound business-development process — from research through to project acquisition — across multiple international markets.
Prospect Research
Identifying companies that could have cybersecurity or technology requirements.
Lead Generation
Building targeted prospect lists aligned with Celtic Secure's services.
Decision-Maker Research
Finding relevant contacts and business decision-makers.
Cold Calling
Directly reaching prospects to initiate conversations.
Email Outreach
Developing targeted outbound email communication.
Follow-Up
Maintaining contact and continuing relevant conversations over time.
Business Development
Supporting opportunities from initial outreach through sales conversations.
International Outreach
Prospecting across Middle Eastern, European and U.S. markets.
Project Acquisition
Helping develop commercial opportunities and onboard new projects.
A Structured Outbound Process Across International Markets.
SELLAEROS helped Celtic Secure establish and maintain a more structured outbound business-development process across multiple international markets — creating new conversations and opportunities for a specialized cybersecurity business. The partnership remains ongoing.
International Market Development
- Middle East — targeted outreach to relevant organizations
- Europe — prospecting adapted to local market dynamics
- United States — outbound outreach to U.S. prospects
Verified Results
Specific numerical results (qualified opportunities, sales conversations, prospects reached and projects acquired) can be added here once verified with the client, so this section reflects confirmed figures rather than estimates.
Results are based on a client-specific engagement and may vary depending on market, offer, sales process, target audience and execution. Market positioning reflects the regions supported during the engagement.
“SELLAEROS gave us dedicated business-development support across several international markets. Their team handled prospect research, cold calling, email outreach and follow-up — helping us build a more structured and consistent outbound process for our cybersecurity services.”
Supporting materials from the engagement can be shared with prospective clients on request, once client permission is confirmed. All examples are redacted to protect private information.
From ~$1K–$2K to $20K+ in Upwork Earnings
Let's Create Opportunities Together.
Tell us what you're trying to sell, who you're trying to reach, and where you want to grow. We'll show you how dedicated sales and business-development support can fit into your growth strategy.